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Video Marketing Success for Branding and Performance

Video is hard to ignore nowadays. It seems to be everywhere. But that doesn't mean that it's getting easier to produce it – or to make it bring the right results. Today we'll talk about nailing video content on YouTube and Facebook.

Our guest, Rafi Chowdhury, has created, promoted, and...

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Key Growth Marketing Skills You Need as a Startup Founder

As a founder, you're wearing many hats. Do you need to learn the ins and outs of growth as well? According to our new interview guest, the answer is "Definitely!" But you also need to be smart about it and learn the right skills – the ones related to managing and directing the growth...

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PR Outreach That Gets Results

What do your PR efforts amount to? Are you chasing the next spike (of both traffic and endorphins) or are you working to build consistent growth through more organic visibility?

If you’re more interested in the second, then you will definitely like our chat with Dmitry Dragilev from...

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How to Tackle Churn and Retention in SaaS

When talking about growth, most businesses develop a strong love for finding new and exciting ways to acquire users. Retention is the less pretty but far more effective stepsister in the growth marketing family. 

Churn can break your business even if you have great acquisition numbers. Even...

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Mobile User Acquisition Advice for Successful App Launches

At Hypergrowth, we believe that in our modern world of unlimited leverage, anyone willing to combine hard work with the right strategy can be successful. And nowhere is this more visible than in the world of mobile app user acquisition. We had the pleasure of chatting with Rabin Nuchtabek, a...

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“Simple things are complex enough” – how content can bring 170% ROI [Growth Talk with Heinz Grünwald]

In our series of Growth Talks, we’ll introduce experienced growth professionals, both from the Hypergrowth collective and part of our larger network of experts-on-demand.

And there’s no better start for a content series than talking with an experienced content marketer like Heinz...

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Hiring a growth hacker – what you need to know

I have a confession to make: I was against using the term “growth hacker” for a really REALLY long time. To me, it just represented a fancy new term for a good data-driven marketer.

But as time went by, I experienced first-hand what growth hacking is all about – and I have to...

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Building a data-driven company: the way to go for small businesses

“In God we trust, all others must bring data.” – W. E. Deming

For a long time, this quote sat scribbled on a piece of paper and stuck above my work desk. Frankly, I’m more of a Zeus fan, but it was still a powerful reminder that, in every project, you need to leave your...

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