“Simple things are complex enough” – how content can bring 170% ROI [Growth Talk with Heinz Grünwald]

In our series of Growth Talks, we’ll introduce experienced growth professionals, both from the Hypergrowth collective and part of our larger network of experts-on-demand.

And there’s no better start for a content series than talking with an experienced content marketer like Heinz Grünwald, who’s part of our Hypergrowth team. Heinz’s personal blogging career lasted just 12 blog posts. But he has created hundreds of content pieces that not only brought traffic but...

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Hiring a growth hacker – what you need to know

I have a confession to make: I was against using the term “growth hacker” for a really REALLY long time. To me, it just represented a fancy new term for a good data-driven marketer.

But as time went by, I experienced first-hand what growth hacking is all about – and I have to say I was wrong. A growth hacker can be the quickest way for your company to grow.

However, this doesn’t necessarily mean that hiring a growth hacker will solve all your problems – or that...

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Building a data-driven company: the way to go for small businesses

“In God we trust, all others must bring data.” – W. E. Deming

For a long time, this quote sat scribbled on a piece of paper and stuck above my work desk. Frankly, I’m more of a Zeus fan, but it was still a powerful reminder that, in every project, you need to leave your initial assumptions at the door and try to back up your decisions with numbers.

This is also a hallmark mindset of data-driven companies – but being data-driven is more complicated than that. And...

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